Paula Shannon Monica


Shannon joined the C.S. Burrall & Son team in 2008. Shannon specializes and works closely with Tom in the commercial lines department. Shannon enjoys forming personal connections and ensuring her clients understand the insurance products they need to cover them correctly. Shannon and husband Walt are the proud parents of two sons, Aaron and Andrew. Shannon is very active at her church where she teaches the 1st – 3rd grade Sunday school.


Broker Emeritus

Monica entered the insurance business in 1980 and became an underwriting assistant

with a multiple-line carrier in Syracuse handling the states of New York and

Connecticut. She returned to her native Geneva in 1990 and became a customer

service representative with C.S. Burrall & Son. Monica manages the personal auto

side of our business and excels in being a people pleaser. Monica is the proud mother

of two grown sons and three grandchildren. When she is not making people smile and

answering Tom’s questions, Monica is caring for her parents.


Paula has been in the professional and retail service industry since 1999 and entered the insurance world in 2015 with both feet running. Paula is our master auto insurance market specialist and is eager to help you with your auto insurance concerns.  Paula resides in Seneca Falls with her husband Nick, son Jacob and her two rescue dogs. JC and Penny.    

Thom Burall


Tom joined his father in the agency in 1984 and has been an insurance geek since. When Tom is not living and breathing insurance, he is promoting downtown Geneva as a Board member of the Geneva Business Improvement District. Tom is a member of the Board of the Seneca Lake Pure Waters Association and Finger Lakes Health as well as a Commissioner for Geneva's Historic Districts and Structures Commission. Tom and his wife, Beverly are active in the Presbyterian Church in Geneva and parents to Trevor, Hannah and Audra.